Mehrotra,Nitin <br/><br/>
Indian FMCG Industry :  a primer / 
Nitin Mehrotra 
 - 1st ed. 
 - Hyderabad :  ICFAI University Press,  2005. 
 - xii,114p.; 
<br/><br/><label>ISBN: </label>8178817403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fast Moving Consumer Goods