Madhavi,Garikaparthi <br/><br/>
e-CRM :  concepts and cases / 
edited by Madhavi Garikaparthi 
 - 1st ed. 
 - Hyderabad :  ICFAI University :  2005. 
 - xiv,270p.; 
<br/><br/><label>ISBN: </label>8178814803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relationship Management