Radha Krishna,G <br/><br/>
Consumer Behaviour :  effective measurement tools / 
edited by G.Radha Krishna 
 - 1st ed. 
 - Hyderabad :  ICFAI University Press,  2005. 
 - ix,215p.; 
<br/><br/><label>ISBN: </label>8178815753 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour