Suresh,K <br/><br/>
Marketing Research :  approaches and applications / 
edited by K.Suresh 
 - 1st ed. 
 - Hyderabad :  ICFAI UNiversity Press,  2005. 
 - viii,229p.; 
<br/><br/><label>ISBN: </label>817881479X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing