Suresh,K <br/><br/>
Effective Sales Promotions :  views and experiences / 
edited by K.Suresh 
 - 1st ed. 
 - Hyderabad :  ICFAI University Press,  2005. 
 - viii,161p.; 
<br/><br/><label>ISBN: </label>8178815397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales Promotions