Chaturvedi,Braj Mohan <br/><br/>
Brands and Firebrands :  insights from experts / 
edited by Braj Mohan Chaturvedi  
 - 1st ed. 
 - Hyetabad :  ICFAI University Press,  2003. 
 - xiv,166p.; 
<br/><br/><label>ISBN: </label>8178811936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands and Firebrands