Prasad,R.S <br/><br/>
Understanding CRM :  present and future / 
edited by R.S.Prasad 
 - 1st ed. 
 - Hyderabad :  ICFAI University Press,  2005. 
 - xii,249p.; 
<br/><br/><label>ISBN: </label>8178815656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relationship Management