Includes bibliographical references and index.

Introduction : timeless signs of signs of the times? / Dev S. Gangjee -- French collective wine branding in the nineteenth-twentieth centuries / Alessandro Stanziani -- 'Translating terroir' revisited : the global challenge of French AOC labeling / Elizabeth Barham -- Terroir and the sense of place / Laurence Bérard -- Geographical indications under WIPO-administered treaties / Matthijs Geuze -- Geographical indications under TRIPS / Daniel Gervais -- Rethinking GI extension / Michael Handler -- International protection of geographical indications : the WTO multilateral register negotiations / José Manuel Cortés Martin -- Thinking locally, acting globally : how trade negotiations over geographical indicationns improvise 'fair trade' rules / Antony Taubman -- A history of Australia's wine geographical indications legislation / Stephen Stern -- A comparative analysis of GIs for handicrafts : the link to origin in culture as well as nature? -- Geographical indication protection in China / Haiyan Zheng -- Learning to love my PET : the long road to resolving conflicts between trade marks and geographical indications / Burkhart Goebel and Manuela Groeschl -- The budweiser cases : geographical indications v ttade marks / Christopher Heath -- Geographical indications and protected designations of origin : intellectual property tools for rural development objectives / Dominique Barjolle -- Social gains from the GI for Feni : will market size or concentration dominate outcomes? / Dwijen Rangnekar and Pranab Mukhopadhyay -- From terroir to pangkarra : eographical indications of origin and indigenous knowledge / Brad Sherman and Leanne Wiseman -- Genericide : the death of a geographical indication? / Dev S. Gangjee.