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Transnational media and contoured markets : redefining Asian television and advertising / Amos Owen Thomas.

By: Thomas, Amos Owen, 1954-.
Material type: TextTextPublisher: New Delhi ; Thousand Oaks, Calif. ; London : Sage Publications, 2006Description: 266 p. ; 23 cm.ISBN: 0761934839 (hbk.); 0761934847 (pbk.); 8178296306 (hbk. : India); 8178296314 (pbk. : India).Subject(s): Television -- Asia | Digital media | GlobalizationDDC classification: 384.550 95 Online resources: Table of contents | Publisher description
Contents:
Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
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Item type Current location Call number Status Date due Barcode Item holds
REFERENCE BOOK REFERENCE BOOK Damodaram Sanjivayya National Law University Library
384.550 95 (Browse shelf) Available 4671
Total holds: 0

Includes bibliographical references (p. [243]-257) and index.

Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.

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